Style Updates for Name Tags
Companies depend on name tags not only for customer service, but also for good human resource management in their various departments. Every now and then an organization goes through some form re branding in order to actualize the business image for the audience.
The slightest change in the design, logo or company colors will trigger a chain reaction from the largest to the smallest of business aspects. The new company "image" or style update will thus appear on the business website, on ad banners in conference and waiting rooms as well as in uniforms (if used), name badges, office IDs and even electronic signatures.
Marketing advantages for name tags updates
An out-of-fashion business look sends a negative message to clients. For customer service, name tags are of paramount importance as they create the communication bridge with the customer. A shabby looking badge sends a negative message right from the start.
While some changes in business logo, style and image go hand in hand with the need to replace worn-off supplies, there is a huge marketing motivation for performing image updates periodically.
1. Some companies make the shift to a new look depending on seasonality. Retailers or service providers often operate the modifications depending on the coming season, using colors and symbols to match a certain time of the year. Such changes have a positive marketing impact on customers.
2. Style updates keep the business image always fresh for customers. A well-reputed brand that undergoes image updating is taking advantage of a huge marketing opportunity. The company can thus send a message of novelty: "We are anchored in tradition but still riding the latest trends".
3. Security protocol changes could also trigger updates in name tags. This is usually the case when the name tag serves for multiple purposes, not only for employee identification.
21st century customers differ from all categories of consumers in the 20th century as the market coordinates have tremendously changed. Therefore, style updates operated at regular periods of time represent the best way a company can maintain a good business image in the middle of the fast-moving world today.
From minor to advanced customization
Sometimes companies decide to change name tags so as to improve organizational strategies and better manage staff and clients. This can be done in lots of ways and for different purposes:
- By shifting from a general name tag design to customized options for various categories of employees;
- By implementing color codes for different departments so as to facilitate HR and staff management;
- By using customized designs to show hierarchy or structural organization within the various departments etc.
Costs and savings
Style updates for name badges have their price. Costs vary depending on the type of modifications operated.
- A general design shift requires new supplies ordered. This is the most expensive variant, while re-using part of the supplies provides the cheaper alternative.
- In house redesigning solutions are also less costly. Some companies prefer to make their own badges and print them, instead of ordering them from a retailer.
- Customized name tags are the most expensive as they require advanced printing or manufacturing conditions.
